10 examples of intelligent and useful content design

Every good website, software, or piece of online content 

is good in a different way, but the great ones,

 the ones that stand out, have a keen understanding of why

 people are using them. Whether it’s finding information, booking 

tickets, filling out forms, paying bills, or buying a birthday 

present… the content is designed to help people fulfil their needs

By Shibil Valliyengal

content design is the discipline of understanding your 

particular users’ needs, and creating an online experience

 that accommodates them effortlessly. In this article, we’ve 

collected 10 content design examples that showcase the 

best of helpful, interactive online content — across web

 design and digital marketing. From government health

 advice to online banking, scientific research to food

 delivery, each example shows how to prioritise readability,

 usability, and seamless user experience

But first — let’s review what we look for in good content design. 

What do the BBC, Tripadvisor, and Penguin have in common?

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What is good content design?

Content design is important at every stage of the content

 creation and product design process. It runs through every 

aspect of your content like veins through marble. 

The goal of content design is to help users do what they

 need to, as simply as possible, through whatever format 

suits them. Content designers dig into the details of what

 people want to do or find through qualitative and

 quantitative user research, such as journey mapping,

 interviews, usage metrics, and other data. 

It’s not just about graphic design, but also user experience,

 web design, copywriting, readability, accessibility, 

information architecture, and deploying the most 

appropriate type of media. So whether you’re a designer,

 UX writer, editor, content strategist, or web developer, 

content design is probably part of your job, even if you 

don’t know it yet.

Content design can be applied to both interactive and 

static web content. interactive content tools can help

 people to perform specific actions, navigate through

 complex information, or get a personalised experience

online.

The best content design also gives people a consistent

 experience through the words, visual design, infographics,

 pop-ups, and other elements of user experience — a style

 guide is important! This can be invaluable in growing trust, 

ensuring your content is accessible, and helping people

 find what they need.

Depending on who your users are, and what your user

 research tells you they want to do, that content might take

 many different forms. In the examples below, we’ll see how 

the principles of content design can be applied to 

everything from calendars to pie charts, search bars to

 sign-up forms.

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